Tuesday, August 24, 2010

How do I find clients for mortgage loans in GEORGIA OR Nationwide?

I'm a mortgage loan officer. I need to find my my own clients to refinance, purchase or invest. I can do loan almost anywhere but first I need to find the clients (LOL). I've been cold calling but I haven't had any luck yet. PLEASE HELP ME.How do I find clients for mortgage loans in GEORGIA OR Nationwide?
In my office we do cold calling along with the referrals we get. Starting out it is tough but I would stick to cold calling. The leads we use gets us about 4 apps per 100 calls. We probably close 1 out of 5 of those apps. So it does work for us but it is tedious and can get discouraging when you hear so many no's before you get a yes. We do loans in 15 states so we do have leads that we do not call. GA is one of them. If you would like a batch just email me.





Good luck.How do I find clients for mortgage loans in GEORGIA OR Nationwide?
Align yourself with realtors, collection agencies, join a networking club, church, make yourself available to people. I have seen mortgage folks set up at flea markets even.
There are lots of lead generation services out there that will offer to help. However the industry has a bad reputation and most mortgage leads are sold many times. This is definitely a business where you get what you pay for, so don't fall for the cheapest leads.





I would look for a company that only provides ';exclusive'; mortgage leads and preferably one that uses telemarketing to generate them. Those usually have the highest conversion rates.
Internet leads are very competitive and the profit margins are small. Most of the internet borrowers are just rate shoppers, but many have situations that require a knowledgable lender that can match them to the right program.





Be careful with leads from lead companies. Many are sold and resold time and time again. I have been getting calls for over three years stemming from requesting loan information online and every person who calls me thinks I am a HOT lead who just requested this information today. Never buy leads without a clear refund policy.





Realtors are probably the most reliable source of leads. If you have a good realtionship with a realtor you can get a list of properties for sale. Send the sellers a financing option sheet for their home. Sellers are desparate to sell their homes and will be much more agreeable to putting out your information than a listing realtor who doesn't know you will. Most of those sellers are also buying another home and will need a new mortgage. Many would like to work with someone so helpful.





A word of advice - don't try to cover the entire marketplace. Pick a niche or two and learn everything you can about the best programs for that market; first-timers, fixer-uppers, jumbo loans, etc. Whatever you are most comfortable with.
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